Ben Ducker.

HMV Album Artwork.

2010-05-17T12:55:00.000-07:00

Album artwork and logo for upcoming musician, Mike Gatto.
Mike's latest album, Too Old To Club, is due to be released in HMV later this year! It was my responsibility to provide him with effective branding, album artwork and promotional imagery. You can listen to a sample of the new album here.

Album Cover: The concept for the artwork is based on the tone and style of Mike's music. It portrays the character described in the lyrics of the title track, Too Old To Club. I have tried to capture the drunken dismay of the woman in a dreamy and quirky fashion.

Inside Spread: The character has realized that she is too old to club and in a depressive state begins tearing the wallpaper off the walls. Under the wallpaper lies the key lyrics from the tracks showing that she cannot escape truth.

Booklet Back Cover: This image is used for the back cover of the inside booklet.

Back Cover: This image is used for the back of the CD and shows the track listings.

Theatre Posters

2010-05-11T08:38:00.000-07:00

Theatre posters for Jesus Christ Superstar & Blood Brothers.

Taking the 70's retro theme of Jesus Christ Superstar, I created this poster to represent the fun and groovy atmosphere of the production. The original was A2 and screen-printed by myself to give an authentic vintage feel.

Final Screen-printed poster

Various colour options

Final Blood Brothers Poster

The play tells the story of two brothers, separated at birth, one becomes rich the other is not so fortunate. I found a wall that represented this divide effectively as well as portraying the urban setting for the production.

UV Butterfly.

2010-05-10T11:22:00.000-07:00

UV Butterfly Photo-shoot.

A shoot that was taken just for fun, I decided to experiment with lighting using the UV tube from my Chameleon tank!

Digital Storm

The photos were taken on impulse in my bedroom using very amateur lighting and equipment, it was more of an experiment and just for fun than anything else. Some of the photos have been enhanced in Photoshop to create a deliberately futuristic atmosphere by smoothing the skin etc.

The final image titles "Digital Storm" is slightly different. Taken in the same shoot, this image is based around the idea of black and white pixels smashing together in a storm like nature to form the black and white image. The chaos of the swirling pixels forming a beautiful image was the intent.

Faces of Notting Hill.

2010-05-10T11:08:00.000-07:00

Faces of Notting Hill.

Cannon 450D, A.K.A Make-up remover of Notting Hill.

On a recent visit to London for the four designers conference, I set my self the brief to capture the faces and places of Notting Hill. I wanted to peel back the make-up that the place seems to slap on and capture the real people. Asking them about their lives there and asking to take their photo as they spoke. The end product was a book, using the photos I had taken and forming a narrative from the quotes of the people I spoke to. It was perfect bound with end papers and a hard back cover giving a slick look to contrast with the content, thus representing the place its self.

Parkour Poster.

2010-05-08T06:59:00.000-07:00

Screen-Printed A2 Poster for Parkour/Free Running.

At a time when Parkour, also known as Free-running, was just becoming popular in Britain. I created this poster. in my free time, it was a personal project that I simply had an idea for and wanted to produce.

A2 Screen-printed Poster.

Close-up 1.

Close-up 2.

Using a handprint symbolises the idea of grip and balance that is needed for the sport, it also formed the apparatus these urban gymnasts. Using ink and a scanner I created all the markings and used stock photography for the athletes. The final piece was then screen-printed giving it a certain quality and raw feel.

Under-equipped & Over-exposed

2010-05-08T05:53:00.000-07:00

Under-equipped and Over-exposed!

“256 British servicemen and killed in Afghanistan. Coroners blame soldiers’ deaths on acute lack of equipment.”

Under-equipped & Over-exposed.

Putting my art direction skills to the test, I set out to address the issue, of our under-equipped troops in Afghanistan. This topical affair gave the piece relevance and created great public interest.

A wide-angle lens and an assistant, hidden behind the pillar to throw shrapnel, made it possible to capture everything in camera. I had one chance to get the shot, so spent weeks visiting the location, planning lighting, and composition before organizing the props. Two hours, over £100 and three very cold friends later, this was the outcome.

The Last Report.

A piece of descriptive writing to enhance the atmosphere of Under-equipped & Over-exposed.

Shellshocked.

Shellshocked was an extra shot taken during the Under-equipped & Over-exposed shoot.

Metro Campaign.

2010-05-05T07:54:00.000-07:00

Print and Ambient Ads for Metro Newspaper.

Here is my response to the Metro brief set for the D&AD student awards.

Print Ad 1.

Print Ad 2.

Print Ad 3.

Ambient/Outdoor Ads.

(created using adhesive vinyl for the purpose of bringing the brand and character to life as the audience interact with it)

It asked me to create a fresh and engaging personality for the brand as well as promoting it as the fastest way to get the news. We read the news to be informed and enlightened about the world; therefore I introduced the “Metro Monk”, in search of instant enlightenment.The brief was to create three print ads; the other two can be seen on the following page. Metro Monk was then bought to life using vinyl graphics and ambient advertising.

Print Campaign for FRANK.

2010-05-05T07:47:00.000-07:00

Print Ads for Frank, addressing the dangers of "legal High", Mephadrone and "Class A", Ecstasy!

I set myself a brief to create a print ad campaign for Frank, the drugs advice and confidential helpline. The reason for this was to enter the work into the Northern Designers Competition this April.

Ecstasy Ad 1.

Ecstasy Ad 2.

Mephadrone (MCAT) Ad 1.

Mephadrone (MCAT) Ad 2.

Legal drug, MCAT is responsible for 25 deaths in England and Scotalnd.

The figures according to the Home Office were showing a dramatic increase in the consumption of ecstasy in the 16-25’s age category. Along side this, mephadrone (MCAT); the “legal high” is also rising in popularity while claiming teenage lives. I decided to create two separate campaigns that would address these issues.